奈飞，英文名N etflix，一家神奇的企业，从DVD租赁服务起家，逐步成长为，曾一度改变了人们消费娱乐内容的方式。对于我们国内用户来说，最耳熟能详的流媒体平台无疑是爱优腾，再 加上一个芒果TV，而对奈飞知之甚少。实际上，奈飞的流媒体服务已延伸到全球78个国家，拥有超过2.7亿用户，2023年收入高达337亿美元。

作为一个内容创作平台，对于生成式AI爆发带来的冲击，奈飞可谓是首当其冲。近日，奈飞的联合首席执行官（Co-CEO）Ted Sarandos在接受《纽约时报》采访时，表达了两个对AI很有意思的观点：

1. AI对内容创作领域的影响

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从你的角度来看，你如何看待AI对内容创作领域可能带来的影响和后果？

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在我看来，。立体舞台的兴起并没有取代传统的现场拍摄方式。未来，作家、导演和编辑将把AI视作一种工具，以便提升他们的工作效率，使内容创作流程更加高效和 精准。在最理想的情况下，AI能够助力实现那些曾被认为不可能在屏幕上呈现的场景（实际上，OpenAI的文生视频模型Sora已经多次证明了这个观点）。回想一下，从手 工绘制动画到计算机生成动画的巨大飞跃，以及如今动画行业所吸纳的人才数量远超过以往。还记得家庭录像（home video）刚出现时，人们是如何反对的吗？长达几十年 的时间，电影公司都拒绝将电影授权给电视播放。然而，。我相信，AI的崛起也将遵循这一模式，不会有什么不同。

英文原文

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I’d love to know from your vantage point how you think about the possible creative trade-offs and consequences of using AI.

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I think that A.I. is a natural kind of advancement of things that are happening in the creative space today, anyway. Volume stages did not displace on-location shooting. Writers, directors, editors will use A.I. as a tool to do their jobs better and to do things more efficiently and more effectively. And in the best case, to put things onscreen that would be impossible to do. Think about this gigantic leap from hand-drawn animation to computer-generated animation, and look how many more people animation employs today than it used to. Remember how everybody fought home video? For several decades, the studios wouldn’t license movies to television. So every advancement in technology in entertainment has been fought and then ultimately has turned out to grow the business. I don’t know that this would be any different.

2. AI会取代内容创作者吗？

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我认为，这些工具（指上面提到的技术，如立体舞台、计算机动画、Home Video等）与AI的区别在于，它们被用来拓展创意（内容创作）的边界。而许多人担忧的是，AI最终可能会取代那些创意工作者。对此，你怎么看？

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。的确如此，我坚信AI应用不会超越杰出剧作家的剧本创作，也不会取代卓越的 表演艺术，更不会让我们无法辨识出真伪。AI不会夺走你的工作，但那些精通AI的人可能会（）。

英文原文

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I guess the difference might be that all those things were tools that were used to open up the creative space. Whereas what a lot of people feel is that A.I. might actually supplant the creators.

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I have more faith in humans than that. I really do. I don’t believe that an A.I. program is going to write a better screenplay than a great writer, or is going to replace a great performance, or that we won’t be able to tell the difference. A.I. is not going to take your job. The person who uses A.I. well might take your job.

结语

抢走你饭碗的不是AI，而是能熟练使用AI的人。对此，你怎么看？